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The latest addition to 30 Point’s expanding list of capabilities is 30 Point Press—a full-service publishing arm specializing in thought leadership, executive biographies, and corporate and foundation histories.

In Thinking, Fast and Slow, the psychologist and Nobel Laureate Daniel Kahneman explains a common behavioral phenomenon known as planning fallacy. It’s when you embark on a project with overriding optimism—but unrealistic estimates of the cost, risks, and time involved. As a result, you miss deadlines and fail to meet objectives.

Establishing a content strategy is a bit like going to the gym: You know you should do it, but getting started is hard. To that end, here are three tips to jumpstart your progress, and three pitfalls to avoid along the way.

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